With a sponsored route campaign (also referred to as boosting your route), you give your routes guaranteed extra visibility on RouteYou. Instead of relying solely on organic search results, your selected routes appear in prominent positions in search results, on the homepage, and in the app for a fee.
Want to know more about what sponsored routes are, who they are for, and what to expect?
Check out all the details, benefits, and case studies on the Sponsored Routes product page.
STEP 1: Start a new campaign
- Go to your personal MyRouteYou landing page on the website.
- Find the 'Promote your routes' box and click the blue Boost button.
0 Already have a campaign in your list? This box will change to 'Sponsored routes' with a View button. - In the campaign overview, click the green button 'New campaign' at the bottom left.
STEP 2: Fill in campaign settings
Expand the sections on the right side to set up your campaign:
- Reference: Enter a clear, recognizable name for your campaign (purely for your own reference).
- Period: Enter the start and end dates. This is the timeframe during which your sponsored route(s) will be actively visible. Views are automatically spread evenly over this period.
- Number of views: Set your goal using the slider or the input field on the right. As soon as you set the desired number of views, the system instantly calculates the estimated budget based on our transparent pricing.
-
Routes to boost: Click 'Add a route' and select the route(s) from your account you want to include. You can promote one specific route or an entire set of routes.
STEP 3: Save or publish immediately
Filled in all fields? Choose one of the following options at the bottom right:
- Save (Draft): Save your settings to finish or adjust the campaign later.
-
Pay and publish: A pop-up window will redirect you to the secure payment page. Once payment is completed and the start date arrives, your sponsored route campaign goes live automatically.
PLEASE NOTE: Active campaigns are final
Once a sponsored route campaign is paid for and activated, it can no longer be edited. Please review your settings and selected routes carefully beforehand.
Track the performance of your sponsored route on the Statistics tab:
- Open your campaign overview using the View button on your MyRouteYou landing page.
- In the left column (My campaigns), click the desired campaign.
- View current performance:
- Goal reached: The percentage meter shows progress toward your target number of views.
- Filters (All / App / Web): See whether visitors are discovering your route mainly via the app or website.
-
Detailed numbers: Analyze the Total impressions, Total clicks, Click-through rate (CTR), and Total visits.
DID YOU KNOW?
You can also export the statistics of a sponsored route campaign. Just click the 'Export data' button at the bottom right of the page.